It's a truly defining moment in the history of one of Africa's leading petroleum distribution and marketing companies as the Libya Oil Group reveals its new brand for its extensive pan-African network of retail outlets and petroleum products. The new brand will accentuate its focus on exceptional customer care and offering new complementary services in response to its customers' evolving needs. OLA Energy will continue to deliver on its reputation as a dynamic pan-African retailer with an unrivaled portfolio of products and services in its operating markets.
The new retail visual identity reflects the Group's guiding vision to be Africa's downstream marketer of choice, shaping African energy and empowering African born prosperity. Above all, it encapsulates the spirit of what is a truly African business delivering the highest international quality standards; a brand created and driven by Africans, for Africans.
Our new brand identity and what it means...
The orange–blue color scheme reflects both the energy and vitality of the business, as well as the high-quality standards of the brand. It promises a multitude of refreshing, customer-oriented products and services offered at its stations. The new brand is also symbolic of OLA Energy's expanding market offering as a modern pan-African energy retailer that seeks to cater to the rapidly changing demands.
To be the downstream marketer of choice in shaping African energy and empowering African born prosperity.
Delighting our customers by delivering high quality products and services through energized teams and valuable partnerships, driving growth and ensuring good returns for all stakeholders.
Pursuing Excellence; Cultivating Trust; Fostering Empowerment and Encouraging Collaboration
OLA Energy has started a new chapter in its development. The recent launch of our new Retail Visual Identity reflects the commitment we have to the market. Africa's population is set to double by 2050. This growth will bring about a monumental rise in retail demand and other lines of the business. I would like to commend Mr. Ibrahim Bugaighis for solidifying OLA Energy's position as an eminent downstream marketing company with presence in 18 African countries, a reach that will help us take full advantage of future opportunities.
Guided by our core values, we will balance the need for business agility at the Affiliates level with governance at the Group level. We will accomplish this by modernizing our processes and working efficiently as a team. Our culture needs to be one in which progression and success is based on effort and contribution. With that we can lead in the market whilst maintaining the high quality of service our customers and partners expect of us.
Corporate social responsibility will remain at the helm of business decisions. We will continue to champion a comprehensive approach to reducing risk in Safety, Health and Environment.
As a former senior advisor in Libya's Oil and Finance Ministry who has had extensive experience in Global Strategic Markets and International Business, I understand that continuity and stability are vital to a sound business. This is why I will focus on elevating OLA Energy, building upon the successes of the past and embracing the technological advancements that are currently sweeping the natural resources industry.
I would like to thank our talented global workforce who enable us to operate effectively in highly diverse cultural environments. As a company, we will continue to work hard to ensure that we meet the needs of our customers and partners for years to come.
Libya Oil Holdings CEO